Gather information about your business
A) Your customers, who are they?
B) How do they find you?
C) How often do they buy?
Your Products and Services
A) Brand Names?
B) Seasonal?
C) Geographical limitations?
Your Competition
A) Who are they?
B) Where are they?
C) What makes you a better choice?
Research
A) What are your customers typing in a search?
B) Is a link to your site available on a typical search?
C) Is the information tied to your listing correct?